Our Values

WE’VE ALWAYS STOOD UP FOR

WHAT’S RIGHT

WE HAD THE COURAGE TO REJECT RACIAL SEGREGATION

Our first desegregated sewing factory opened in Blackstone, Virginia in 1960.

WE CHAMPIONED CORPORATE INTEGRITY THROUGH TRANSPARENCY

Our Terms of Engagement were instituted worldwide in 1991, ensuring worker protections at every point of the supply chain.

WE ENCOURAGED EMPATHY IN THE FACE OF FEAR

Our leaders and employees came together in 1982 to educate the public on issues facing the LGBTQ+ community.

We’re Making Things Better & Thinking Sustainability First

Better Clothes. Better Choices. Better Planet.

A lot of people throw around the word “sustainable,” so we think it’s important to be super straightforward in exactly how we use it. For us at Levi’s®, it’s about making better choices like sourcing more sustainable materials and finding ways to use less water. It’s about making better clothes like WellThread™, our most sustainably designed collection. And it’s about bettering the planet and the communities that share it at every step along the way. We’ve always stood up for what’s right — and creating sustainable clothing is no different.

WE’RE COLLABORATING WITH SUPPLIERS ON PROGRAMS THAT IMPROVE THE LIVES OF APPAREL WORKERS

WORKER WELL-BEING

Our Worker Well-Being initiative protects more than the rights of our employees when they’re on the job. It’s an investment in their lives, and what matters most to each of them. We partner with suppliers and local nonprofits in 12 countries to provide health education, family welfare programs and financial empowerment. Nearly 100,000 workers, most of whom are women, currently benefit from Worker Wellbeing. By 2020, we’ll have doubled that number, and 80% of all Levi’s® products will be produced in factories that support this initiative. We’ve also partnered with Harvard’s SHINE program to develop a universal toolkit for the wider manufacturing industry, enabling textile workers everywhere to lead healthier, more financially stable lives.

WE’RE COMMITTED TO SAVING ARTS EDUCATION

LEVI’S® MUSIC PROJECT

Our denim has been rock n’ roll’s unofficial uniform for decades, from the rolled cuffs of the ‘50s to the skin-tight style of ‘70s punks to the distressed look of the ‘90s and beyond. The Levi’s® Music Project celebrates this shared heritage. The program provides young people with access to music education programs, community resources, and experiences with visionary artists like Alicia Keys, Skepta, Vince Staples and SZA. We’ve launched music tech classes in Brooklyn, a sound studio for young musicians in Long Beach and a summer concert series in New Jersey. We’ll keep on partnering with artists from all over the world to empower and educate our youth. It’s a mission that will never end.

TRUE PROGRESS ONLY HAPPENS WHEN WE UNITE. TOGETHER, WE CAN

MAKE A DIFFERENCE

& NEW STORIES ARE ALWAYS UNFOLDING…

We Combined Performance with Sustainability for Double the Win

Benefits on benefits. Levi’s® Flex jeans are now made more sustainably with responsibly harvested fibers. The denim delivers maximum flexibility and comfort — so you and the planet can both keep moving forward.

HOW WE CAN ALL FIGHT CLIMATE CHANGE

With global temperatures soaring and natural resources vanishing all around us, the climate crisis has reached a defining moment. We now know that climate change causes droughts, flooding, and storms that threaten communities. It can make entire species and ecosystems go extinct. It may even impact global food security at a scale we’ve never seen, forcing entire communities from their homes.

WHAT’S TENCEL™ LYOCELL?

Sustainability is in our DNA. We’re always looking forward when it comes to fashion, social justice and environmental responsibility – like how more than 60% of all Levi’s® products are made using our Water<Less® technology, saving over 3.5 billion liters of water so far. This Earth Day we’re highlighting our latest efforts with Tencel™ Lyocell that continue to strengthen our commitment to environmental conservation.

WHY WE STOPPED USING PFCS & PFAS

Prolonged exposure to and unsafe handling of PFCs and PFAS has been linked to severe human and environmental health impacts, including cancer, but they’re still used in a wide range of everyday items, from kitchen appliances to apparel. Levi Strauss & Co. has fully banned these chemicals from our products. Today we’re breaking down what these substances are, why we made our decision and what else you should know.

WHAT’S RESPONSIBLE DOWN?

Down lining has been used in clothing and home goods for years. Unfortunately, not all methods of acquiring feathers are always ethical. To combat that, the Responsible Down Standard was created. This organization is the authority on safeguarding the welfare of animals that provide down and feathers for the products many of us wear season after season.

THE LONGEVITY OF LEVI’S® JEANS

Almost every person knows that feeling when you put on your favorite jeans — whether they’re the ones you’ve worn and torn for years, or that perfect vintage pair that’s new to you, but has decades of history in every stitch. Our latest installment of the Live in Levi’s® series tells those stories.